China is pushing its citizens towards snow sports
through initiatives like this new indoor ski park
ahead of it hosting the 2022 Winter Olympics
(SOUNDBITE) (Mandarin) ZHANG DI, GENERAL MANAGER OF SHAOXING QIAOBO SNOW AND ICE WORLD, SAYING:
"We believe winter sports have their own appeal. People who pursue them know that winter sport is 'white opium'. People love it so much. With our successful bid on the Winter Olympics, even after the Olympics, we believe it will drive more people to participate in winter sports. It is not only for 300 million people, but also a sport for all."