Dacia’s range gets new branding in design refresh

Dacia has announced a series of styling updates that will be applied across its current range of cars.

The revised Sandero, Jogger and Duster all now feature the updated Dacia ‘Link’ emblem, which is incorporated into the front grille design of all three cars. The logo has been simplified, too, making it ‘easily identifiable’ when viewed up close or from far away, according to Dacia. It’s also featured on the wheel centres of the cars.

Both the Sandero Stepway and Duster also now feature a ‘Monolith Grey’ finish for the roof rails, front and rear skid plates and wing mirrors.

Denis Le Vot, Dacia CEO said: “The reveal of the entire Dacia range with the new visual identity marks the third and final chapter of the deployment strategy which began more than a year ago. This new universe is in line with our values – simple, robust, authentic – in a more assertive and modern way. This deployment is a new visible impetus for Dacia in achieving its ambitions.”

All three cars are being updated simultaneously, with the new-look vehicles set to debut at the Mondial de Paris in October, prior to the first vehicles arriving in dealerships just after. Customers are able to order one of the updated models from June 16.

Dacia has also announced that it will implement one of the commitments made by Renault Group at its annual general meeting last year, and will become the Group’s first brand to have all of its vehicles limited to a top speed of 112mph.