Diet Pepsi Sales Plunge After Change In The Recipe

Sales of diet Pepsi have plunged after the soft drink company behind it changed the recipe.

In a case with echoes of Coke’s disastrous introduction of ‘New Coke’, Pepsi has faced a huge backlash after replacing the sweetener in the drink.

Pepsi chose to remove the controversial sweetener aspartame - linked to cancer in some studies - with sucralose.

But customers aren’t happy.

David Zimdars of Michigan said, ‘It has a nasty aftertaste, and it’s sickly sweet. You have to wash it out with water.'

Pepsi’s choice of sucralose - known by the brand name Splenda - has been blasted online, with many consumers describing it as, ‘Yukky.’

In the month after the new recipe was introduced, sales of Pepsico’s diet drinks dropped 6.6%.