Dragons' Den confirms guest judges including This Morning star

trinny woodall, this morning
Dragons' Den confirms guest judges Ken McKay/ITV/Shutterstock

Dragons' Den has announced the guest Dragons for its upcoming 2025 series, including This Morning regular Trinny Woodall.

It’s been confirmed that the beauty entrepreneur will join resident Dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett on the panel, where she will consider making investments in the businesses of budding entrepreneurs.

"Building and growing my beauty brand has been one of the great experiences of my life. I'm delighted to join the next series of Dragons' Den as a Guest Dragon, and look forward to discovering the fantastic ideas and passion that the entrepreneurs will bring to the table,” Woodall, who is the founder and CEO of beauty brand Trinny London, said in a statement.

trinny woodall, this morning
Ken McKay/ITV/Shutterstock

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She continued: "I’m looking forward to sharing insights from my own entrepreneurial journey, and hope I can play a part in helping these businesses achieve their goals."

Fitness guru Joe Wicks will also serve as a guest Dragon, while fashion tycoon Emma Grede, best known for being the co-founder of fashion brand SKIMS with reality star Kim Kardashian, will return to the panel after her stint as a guest judge last season.

"I’m so happy to be back in the Den. This show is all about opening up the world of business and providing a platform for emerging entrepreneurs who might not otherwise have the opportunity," Grede said of her return to the BBC show.

"I’ve thoroughly enjoyed getting to know and support the people and businesses I discovered last time around, and I can't wait to do it all again!"

emma grede
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Last year marked the first time Dragon’s Den featured guest judges in its 21 seasons, having introduced both Grede and football icon Gary Neville to the panel.

On the decision to bring the format back, executive producer Samantha Davies said: "We were thrilled by the positive response to our first-ever Guest Dragons last series. Adding a sixth Dragon to our much-loved lineup creates a unique dynamic and brings fantastic energy to the show,"

"Fitness phenomenon Joe Wicks and beauty mogul Trinny Woodall will bring fresh fire to the pitches, while international fashion tycoon Emma Grede returns after successfully putting entrepreneurs through their paces last series."

Dragons’ Den season 22 will air on BBC One and BBC iPlayer in 2025.

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