EastEnders announced their latest move in the battle of the soaps on Twitter, saying: "It’s time for a change! From 7th March EastEnders is moving in the TV schedules. It will air on @BBCOne at 7.30pm on Monday, Tuesday, Wednesday and Thursday. You can now get your EE fix four days in a row!"
The Albert Square soap currently airs at 8pm on Mondays and 8.30pm on Fridays.
ITV recently announced Corrie is being extended to three hour-long episodes airing at 8pm on Monday, Wednesday and Friday, while Emmerdale is moving from 7pm to 7.30pm five nights a week.
As part of the BBC soap shake-up daytime soap Doctors will move from 1.45pm to 7pm in the evening.
Kate Oates, Head of Continuing Drama, BBC Studios added: "We’re delighted that, from 7th March, there will be new regular time slots for EastEnders on BBC One, and Doctors on BBC Two.
"Both shows have a loyal following; and this new simplified schedule means it’s even easier for viewers to get their fix, as well as being able to watch whenever and wherever they choose on iPlayer.
"A 7pm time slot gives a whole new audience chance to enjoy the drama in Letherbridge; while EastEnders' new 7.30pm slot begins with a hugely exciting week, as killer Gray Atkins is finally exposed…"
EastEnders has suffered flagging ratings over the past two years. Head of Drama Piers Wenger recently blamed the coronavirus pandemic — which has led to shorter episodes due to filming restrictions, as well as a variation in viewing schedules.
He told Digital Spy: "There are very obvious reasons why we've had to make shorter episodes.
“EastEnders has always been a BBC half hour, whereas Corrie and Emmerdale are commercial half hours and, therefore, shorter so they've been impacted slightly less by shooting with COVID protocols, but we are working to get back to (it)."
When COVID-19 forced the UK into lockdown in 2020 and filming was not able to continue, all the soaps were forced off air for a time, while filming protocols could be put in place.
Watch: Danny Dyer's debut as Mick Carter in EastEnders in 2013.