Ellie Goulding hits back at 'annoying' reports over alcohol brand advert

Ellie Goulding has responded to reports that her alcohol brand Served Drinks has been banned from advertising on Facebook.

It was reported that the brand, which is co-owned by the pop star, breached advertising guidelines by claiming a number of nutritional advantages to the alcoholic sparkling water.

Brands are not permitted to promote alcohol as being nutritionally beneficial.

Read more: Ellie Goulding says 'motherhood has taken over everything' in her life

Golding has since refuted the claims on her Twitter account. She said: "We were asked if TWO posts could be taken down from Facebook a few years ago, which we did.

"Facebook has not banned our advertisements. Naaat true, thanks though… and enjoy Served Drinks responsibly."

The singer went on to criticise how the story had been reported: "These attention grabbing headlines are so frustratingly misleading and annoying."

The Advertising Standards Agency had received 21 complaints regarding the brand's marketing including the claims made by Goulding in adverts regarding the drink's calorie and sugar content.

There were also complaints regarding Goulding's claim in the advert that she loves an alcoholic drink while enjoying an active lifestyle and cares about her wellbeing.

Wellbeing and health claims are not permitted in the advertisement of alcohol.

In a video for the drink, Goulding can be seen saying: “I love a drink, as I talk about a lot on my social media, but I also care about my health … That’s why I want to tell you about my new drink Served.

"So, my new drink Served is a hard seltzer, it has 57 calories…”

The Advertising Standards Authority (ASA) ruled that the three ads must not appear again in their current form. In a statement they said: “We told Served Drinks not to make health claims, or non-permitted nutrition claims, about alcoholic drinks or imply that alcohol could overcome boredom in their advertising.”

Read more: Pop star Ellie Goulding claims fasting for 40-hours is "safe"

In response, Served Drinks said: “We are committed to responsible advertising, and we work closely with organisations such as CAP (the Committee of Advertising Practice) in the development of campaign materials.

“While we are disappointed that the complaints were upheld in part, we respect the ASA’s ruling. All ads were removed immediately and will not feature again.”

Watch below: Ellie Goulding to release Big Sean duet next week.