Since taking over the National Wrestling Alliance (NWA) in 2017, Billy Corgan has taken it from strength to strength, with weekly shows Powerrr and NWA USA and pay-per-view events including the upcoming NWA: 74.
NWA has also seen its talent featured on AEW Dynamite and, more recently, on the Ric Flair's Last Match pay-per-view event. The company also worked with other promotions for its all-women Empowerr event last year.
Speaking exclusively to Digital Spy, Corgan explained why he believes all the non-WWE wrestling companies should be working together, describing it as "critical" for social media engagement.
"You're trying to figure out a way to create headlines, create buzz, there's no easier way to do it than to put the companies together," Corgan said.
"I've been saying for years that all the non-WWE companies should run a 'Super Event.' I know Tony [Khan] just did with New Japan the Forbidden Door event but if you actually put together a 'Super Event' where it's MLW, Impact, NWA, GCW, then you have other people out there... I'm not saying Ric Flair would wrestle again but Ric Flair is an independent person.
"So if you got Ric Flair on the show, you had Ricky Steamboat on the show, there's a lot you can do and I think people would be shocked at how big a number an event like that would draw comparatively to WrestleMania.
— NWA (@nwa) July 22, 2022
"I think the numbers would be staggering, so I continue to sort of make the case for that."
While working with other companies brings up the potential for many top matches, it also comes with its problems.
"It's not the easiest thing working with other companies and it's not because they're difficult," Corgan said. "They just have their way and you have your way and sometimes trying to put those things together are difficult not because of anything other than, it's just everybody's trying to balance their own concerns.
"But I, particularly as a fan, enjoy stuff like that. I love stuff like that and I love it for the NWA because the NWA's roots was as a territorial company that represented all sorts of companies.
"So I like to point to the idea that maybe we're almost in a modern version of the territorial system where everybody kind of represents their own world and then under certain circumstances, you put those together."
While AEW has shown it's willing to work with other companies such as the NWA, historically WWE has not been so open to business.
"I know [WWE] has been very friendly with the NWA since I bought the company," Corgan said. "Triple H has made no secret of the fact that he's an old-school NWA fan.
"Now I'm honest in saying that WWE does not need the NWA but there might be a thing there where, by opening those doors, the WWE might find there's a different audience that would come in because of the history of the NWA, because of the media, and that might provide an opportunity for them that would be attractive."
NWA President @Billy has never been one to hold back but he sure was fired up talking about the Race to the Chase and the #1 contender shot for the Ten Pounds of Gold!! Catch the full interview Friday on YouTube and stay tuned for what comes next!!
🎟 https://t.co/nuNjHqNehz pic.twitter.com/6QvCO8wIYg
— NWA (@nwa) July 20, 2022
As for what he thinks will be different about WWE under Levesque, Corgan said: "My own sense of it is that Triple H will be a little bit more pugnacious when it comes to letting other companies take shots at the WWE.
"He was part of the Monday Night Wars. There was obviously the famous thing where [DX] showed up in the tank outside WCW. I think that was very much in the spirit of that core group.
"For years the WWE as a corporate entity has kind of remained silent when other people have kicked it in the shins, we may find under Triple H's reign that might not be the case.
"You might see a different type of retaliation and I'm not talking about corporate subterfuge," Corgan added. "I'm talking about just not taking it on the chin and being quiet about it because it is wrestling and fans might actually enjoy a little bit of jostling back and forth."
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