Expert's tips to help Taylor Swift fans avoid Eras Tour ticket scams

Tickets for Taylor Swift's Eras Tour in the UK sold out in minutes. But Swifties are still desperately searching for last-minute tickets to her Wembley shows.

Some tickets occasionally surface on resale platforms like Viagogo, Twickets, Ticketswap, and even Ticketmaster. However, many fans resort to Facebook groups, where scams are unfortunately common.

We spoke to an expert who manages a Facebook group for West Ham FC match tickets. With years of experience spotting and reporting scammers, he has recently dedicated himself to exposing those targeting eager Taylor Swift fans.

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The expert, who asked to stay anonymous, said: "The people who want to get tickets for Taylor Swift’s concerts are often young and hardcore fans, or parents looking to provide a special experience for their children. But scammers don't care - they actually target the most vulnerable and desperate people without remorse."

With Taylor Swift's London shows approaching, he shared valuable advice for fans still trying to secure tickets.

Do not get tickets from public groups

He strongly recommends using verified resale sites rather than Facebook. If you must use Facebook, he advises fans to only join groups that vet their members with questions to filter out potential scammers.

Some Facebook groups ask specific questions to ensure members are genuine fans. For Taylor Swift, they might ask about details only a true Swiftie would know.

Check sellers profiles

Scammers often neglect to make their profiles look legitimate, making it easier to spot fake accounts. Before contacting a seller, investigate their profile for any suspicious details.

The expert said: "I've found profiles that appear to be American families and look legit, but have friends from all over the world - a clear red flag. In another case, a seemingly genuine profile used a stolen driver's licence photo with a fake name."

He added: "I warned the real person about the impersonation, and she confirmed her driver's licence had been photoshopped. We obviously reported the fake profile."

Perform a quick Google Images search

Even if a profile picture may seem real at first glance, even if it has a lot of likes and comments, it can still be fake. Download the picture and drag it into Google Images to check if it appears elsewhere on the internet.

Also, if a profile picture's post has been edited, it could indicate that the person was previously impersonating someone else and has now switched to a new identity while retaining the same number of likes and comments. You can verify this by checking the post's 'edit history'.

Meet sellers in public spaces

If a seller seems legitimate after your research, arrange to meet in a public place and bring a friend. This provides an opportunity to verify the tickets in person.

The expert emphasised the risks of buying tickets on Facebook, noting the platform's lack of oversight. He has struggled to report scammers, as they often retaliate by reporting him, leading to bans and suspensions from groups.

He added that you should be wary of every offer. "I carried out an experiment and asked for Taylor Swift tickets for Wembley in a public group. Within one hour, I had around 20 comments and private messages from accounts selling the exact amount of tickets I wanted for the exact date I asked for."