Farage’s Reform Party Rises to Record, Poll of Polls Shows

(Bloomberg) -- Brexit architect Nigel Farage’s populist Reform UK party rose to a record in Bloomberg’s poll of polls, signaling more woe for Prime Minster Rishi Sunak’s governing Conservatives with less than three weeks to go until the general election.

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Reform pulled ahead of the Tories for the first time in a YouGov poll published late on Thursday, and the party’s rise is beginning to feed through into Bloomberg’s composite, a rolling 14-day average using data from 11 polling companies.

As of Friday, Reform is on 13.7% in Bloomberg’s composite, its highest level yet, while the Tories are on 21.6%, the lowest in a dataset stretching back to January 2021. The gap between the two right-wing parties was also its smallest ever, at 7.9 percentage points. Keir Starmer’s Labour Party, meanwhile, is on 43.2%, giving it a margin of 21.6 points over the Tories, which is little changed since the campaign began.

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