FCK, we're sorry: KFC wins over customers with humorous newspaper apology for chicken shortage

Best crisis management ever?
Best crisis management ever?

KFC fans are flocking to forgive the fast food chain for its epic chicken shortage – and it’s all thanks to some genius PR.

The beleaguered company, which has had a shocking week thanks to supply difficulties that meant hundreds of branches across the country were unable to open, responded in style with an epic ad placed in today’s papers.

Featuring an empty bucket with the cunningly adapted branding ‘FCK’, it followed up with an amusing apology that’s had KFC fans craving their next chicken fix.

The well received apology in full
The well received apology in full

The ad said: “We’re sorry. A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed.

“And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation, It’s been a hell of a week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”

Twitter users praised the brand’s marketing, with one dubbing it “the best ad of the year”.


This marks a positive turn for KFC, which was plunged into crisis last week when it switched supplier from Bidvest Logistics to DHL.

At the worst point, more that 500 of the chain’s nearly 900 restaurants were closed.