First-ever Love Island pop-up shop coming to Bluewater

Bluewater is set to become home to the first-ever Love Island pop-up shop next week.

Love Island will be opening the doors to its pop-up shop on Tuesday, June 25 for an exclusive four-week stint at Bluewater Shopping Centre.

The reality show, currently on its eleventh series, airs every Sunday to Friday on ITV2 and ITVX at 9pm and boasts over 46.3 million streams.

The first episode of the current series was watched by 3.3 million viewers.

The pop-up shop gives Love Island fans the chance to buy a range of recognisable merch, including the iconic water bottles seen regularly on screen.

Customers can also personalise their purchases, creating their own unique Villa essentials.

Fans of the reality show can get their hands on all the iconic merch - including the Love Island water bottles (Image: UMPF)

Summer-ready products, all inspired by the show, will also be featured in the Bluewater store.

Love Island creative director Mike Spencer said: "We are thrilled to be opening a space in Bluewater for our loyal fans to get their hands on some exclusive Love Island merch and live their best Islander life this summer.

"From water bottles to collections inspired by the show, we have you covered on what will be must have accessories for summer 2024!"

For the first time since the Love Island online shop launched in 2017, fans will be able to shop in person, as well as collect personalised merch on the same day.

Jurian van der Meer, EVP of ITV Studios Brand Licensing, called it "a fantastic opportunity" to connect to audiences in "new and exciting" ways.

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The centre director at Bluewater James Waugh added: "We are pleased to announce the upcoming launch of the first ever official Love Island pop-up store here at Bluewater this summer.

"The Love Island shop really is something quite special, with great photo opportunities and exclusive-to-store merchandise lines.

"We’re in no doubt that the in-store experience will be a massive draw, not just to Love Island fans living locally, but further afield too."

In celebration of the pop-up's launch, Love Island Season 5 star and current co-host of the Love Island Morning After Podcast, Amy Hart, will officially open the shop.

Fans can meet Amy at 5pm on the opening day next Tuesday, June 25 at Bluewater Shopping Centre.