The Great British Bake Off pokes fun at the nation’s panic buying during lockdown with the first trailer for the 2020 show.
The Channel 4 show is returning for its 11th series despite delays to filming due to the global coronavirus pandemic, which led to panic buying in supermarkets and a national shortage of household items including flour and toilet roll earlier this year.
A new teaser trailer for the Bake Off features a young boy racing through the streets on his bicycle, while the people he passes are all asking each other if they can get hold of a seemingly illicit product.
A youth scrolling through her mobile phone asks a companion on a park bench: “I’m all out, you got any?” To which her friend replies, “I wish!”
A man is seen desperately begging a pizza chef outside the back of his restaurant: “Come on man, please?!” only to be told, “How many times? No!”
An elderly woman is shown texting, “I RLY need more PLEASE [sic]” while another exclaims into her phone: “But I’ve asked everyone I know!”
Another man tells a neighbour over a white picket fence: “A friend of a friend says she managed to pick some up in Kettering, but it was the last bag!”
And others are seen declaring they are desperate to get hold of the substance for birthday, weddings and bar mitzvahs.
The young boy finally arrives at his destination and runs up the steps, ringing the doorbell and saying: “Alright, Nan,” revealing he has brought her an emergency delivery of a bag of flour.
The ad ends with the taglne: “Phew! Bake Off’s back. Coming Soon to Channel 4.”
There had been fears the show would not be able to film due to social distancing guidelines put in place to limit the spread of COVID-19.
But the baking competition - which is shot in a purpose-built tent - was able to go ahead with the contestants, judges, presenters and production crew, approximately 120 people, living in a self-contained biosphere for six weeks in a South-East location so they did not have to socially distance.
An air date for the 11th series is yet to be announced but it will see the return of judges Prue Leith and Paul Hollywood along with presenter Noel Fielding.
Matt Lucas has taken over the role left vacant by Sandi Toksvig.
The last series saw 13 bakers take part in the contest, instead of the usual 12.