Glasgow firm secures deal with Aldi to sell their popular pie

A Glasgow-based pie company will have one of their popular offerings stocked in Aldi.

Pie Sports will deliver more than 25,000 kebab pies to be distributed in all of Aldi’s 105 Scottish stores this week.

The delicious snack is filled with quality kebab meat, covered in a secret family recipe sauce, and encased in a flaky shortcrust puff pastry.

Pie Sports launched in 2020 after initially setting up a delivery service during the COVID-19 pandemic to meet the demand of football fans looking for the matchday experience at home, with products including pies, pastries, and Bovril. The service was available UK-wide.

The company is a division of Pars Foods, a wholesaler manufacturer headquartered in Glasgow.

It was founded in 1998 by Brian Sarafilovic, the son of Branko Sarafilovic, a baker, who founded Pars Bakery in the 1950s.

(Image: Brian Sarafilovic, Managing Director at Pars Foods and Pie Sports)

Brian Sarafilovic, Managing Director at Pars Foods and Pie Sports, said: “This is very exciting for us – it’s our first step in retail and Aldi Scotland have been brilliant to work with to ensure it’s gone very smoothly. Our company is built on producing excellent quality goods, and what better time to bring our premium tasty kebab pie to the masses than now with the Euros here?

“With my family’s background in baking and my background in butchery, we know how to craft the perfect pie. Customers can expect delicious, quality kebab meat with a kick thanks to the spicy sauce, a family recipe from one of our suppliers, sourced from their Turkish grandfather.”

(Image: Pie Sports Kebab Pie)

Graham Nicolson, Regional Managing Director, Aldi Scotland, said: “This is a fantastic win for us right in time for Scotland’s moment at the Euros. Pars Foods and Pie Sports have an excellent reputation for producing top-quality pastries that our customers will now have the chance to enjoy at home.

“Securing the deal with Pie Sports, as the first supermarket in the UK, is a testament to our buying teams’ relationships with Scottish producers, as they continuously look to bring exciting, quality and affordable ranges to our shelves.”

As a Specialbuy, the kebab pie will be available while stock lasts. You can find your nearest Aldi store here.