Grime artist and TV cook Big Zuu is at the forefront of a new pensions industry campaign encouraging people to pay attention to their later life savings. Eight in 10 employees in the UK have a workplace pension, yet many say they do not know how to find information about these savings, those behind the initiative said.
The Pension Attention campaign (Pensionattention.co.uk) urges people to ensure they know where their money for their future is, and helps them understand how they can keep track of it. Big Zuu, campaign ambassador, said: “Grime and pensions have never been mentioned in the same sentence before, I’ll tell you that for free. It sounds heavy but this matters to everyone – it’s time to pay your pension some attention.