It comes seven months after she raised eyebrows by publishing a Q&A guide on how to enjoy safe anal sex on the lifestyle site.
The $30 protection mist promises to protect your aura from vampires and comes in a little bottle. It’s manufactured by Paper Crane Apothecary, and contains a mix of aromatherapeutic oils.
The hipster spray is billed as an ‘elixir we can all get behind” and is meant to be a ‘protective mist using a combination of gem healing and deeply aromatic therapeutic oils, reported to banish bad vibes and shield you from the people who may be causing them.’
Instructions state: ‘Spray generously around heads to safeguard auras.’
So to be clear, it wards off psychic, or emotional, vampires. People who would suck the life and energy out of you.
Ingredients include “sonically tuned” water” and a blend of “gem elixirs,” including ruby, bloodstone and black onyx as well as reiki, sound waves, moonlight and love.
Gwyneth previously revealed she felt like an “imposter” when she first launched Goop.
She explained: “I felt more like an imposter when I was starting my business, Goop. Having grown up, like, on the floor watching, you know, this Broadway star sing around the piano and this actor come for dinner and being always around actors – it was who I was.
“I never felt as an actor like an imposter. I definitely felt insecure and I definitely felt like I don’t know where I’m going with this. But I never felt like a fish out of water or I don’t belong here because I really had come from it but I definitely felt like an imposter when I was setting up my business and first monetising it.”