In America, 65 million people believe that a UFO crashed at Roswell – and another 21 million people believe that the moon landings were faked.
So what is it that attracts people to insane theories like the idea that the Royal Family are shape-shifting reptiles?
It could be a sense that they are unique – and not part of the herd, according to researchers at Grenoble Alps University.
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The researchers found that people who agreed with the statement, ‘You’re unique’ more than the statement, ‘We’re all the same,’ were more likely to believe in conspiracy theories.
The researchers conducted three linked experiments to investigate the belief – and found that people who believe in conspiracy theories tend to think they are ‘special’ and that they possess unique information.
The researchers write, ‘we investigated whether belief in conspiracy theories satisfies people’s need for uniqueness.
‘We found that the tendency to believe in conspiracy theories was associated with the feeling of possessing scarce information about the situations explained by the conspiracy theories and higher need for uniqueness
‘These studies suggest that conspiracy theories may serve people’s desire to be unique, highlighting a motivational underpinning of conspiracy belief.’