I’m A Celebrity… Get Me Out Of Here! bosses are so desperate to spice up the “dull” camp that they have been secretly suggesting conversation topics to the celebrities, it has been reported.
Every evening a celebrity is given a question to take back to the camp from the Bush Telegraph, with producers hoping that the question will spark banter and arguments.
So far viewers have seen campmates discuss their career highs and how they find being recognised in the street – with both discussions prompted by producers.
A source told The Sun: “They were hoping the inclusion of strong characters like Jamie Lomas, Stanley Johnson and Rebekah Vardy would spark a few lively debates.
“But that has yet to materialise at all. ITV has used the technique of scripting reality in other shows like The Only Way Is Essex and have seen amusing results.
“If viewers are wondering why conversations around the campfire feel a bit forced, it’s because they are.”
The report comes just one day after it was reported that ITV bosses have been left disappointed by Kezia Dugdale’s input on the show after they paid her almost six figures to take part.
Speaking about the Scottish MSP, an insider said: “Kezia has been a massive let down since joining the show last week. She hasn’t bonded particularly well with other campmates and doesn’t see herself as part of that showbiz world, she has been acting superior.
“Far from coming out of her shell, she hasn’t broken from her politician mode once or shown a softer side, letting her personality come through.
“Bosses were ticked off that she barely bothered with the live trial, they thought she was a bad sport.”