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Internet TV will replace traditional TV by 2030, says Netflix
Movie and TV streaming service predicts web-powered future for TV at launch of Panasonic's Firefox-powered panels
By 2030, internet TV will have replaced traditional TV, according to streaming service Netflix.
Speaking at Panasonic's annual convention, Netflix's European Communication VP Joris Evers stated that: "To us, there is no doubt that the future of TV is internet TV".
Netflix is just one of the services that appears on Panasonic's new range of TVs, alongside the likes of YouTube and Amazon Prime Instant Video.
The maker's 2015 4K TV lineup sports 'My Home Screen 2.0', which has been desinged to offer users easy access to their favourite content and is powered by web browser Firefox - a first on a smart TV.
On the new smart TVs, the brightly coloured home screen is split into three simple 'decks' - Live TV, Apps and Devices.
The Live TV deck shows broadcasts and enables viewers to build up a personalised screen of their most-watched channels.
As the name suggests, the Apps deck provides access to various apps including streaming services such as Netflix and Amazon Prime Instant Video. New apps will be added in time and because Firefox is an open system, this makes it easier for developers to build apps for the TVs.
The Devices deck shows any devices that are connected to your TV.
The new software enables users to 'pin' their favourite apps, services, channels and web pages to the home page.
Panasonic is the latest major tech brand to update its smart TV offering, as internet TV and catch-up services such as BBC iPlayer continue to grow in popularity.
Panasonic also officially launched its first curved 4KTV along with its flagship CX802 4K, both of which are due to launch in the UK in May/June 2015.
At the launch, Netflix confirmed plans to roll out HDR later in 2015.
A term familiar to photographers, HDR stands for High Dynamic Range and refers to the contrast between the dark and light portions of an image. The higher the dynamic range, the better the picture looks.
Some Netflix original programmes, such as House of Cards, are already available in ultra high-definition 4K., but HDR would increase picture quality even further.
Founded in the US in 1997, Netflix launched in the UK in 2012 as a streaming-only service and now has 50 million users across the globe.
