ITV show starring Jayde Adams ITV axed after just one series

Jayde said the world of TV is "so unpredictable" but she has made lifelong friends working on the show for ITV
Jayde said the world of TV is "so unpredictable" but she has made lifelong friends working on the show for ITV -Credit:KEVIN BAKER


Jayde Adams' TV show Ruby Speaking has been cancelled after one series. The programme starred the comedian in the title role surrounded by a misfit band of call employees at the Bristol Hellocom call centre and aired on ITVX in June last year and ITV2 in January.

The six-episode series follows the popular but unreliable call centre Ruby try to cheer up her co-workers instead of pulling her own life together in a series of happy and less-then-happy misadventures. ITV has confirmed that the show has been axed and Adams herself shared a heartfelt goodbye to Ruby on her Instagram account.

"Apologies to say, but Ruby Speaking isn’t getting another series. Aside from gorgeous babe Alan Carr, none of the shows commissioned to promote ITVX are," Jayde wrote to her followers. She added that the world of TV is "so unpredictable" but she has "learned so much" from the experience.

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She added the process had been long, taking around eight years for the project to finally make it to screen. "It takes ages to get these things going, longer if you don’t av a private or russ education, or nepotism available," Jayde wrote.

"Thank you to them for believing in me and thank you to Nana for the commission. She gave us the series over lunch, and just before I went into that lunch I was told that I needed to go to Edinburgh Fringe for the 9th time because I wasn’t successful enough yet and days later I was given a full series without a pilot or anything. It was an incredibly powerful moment after I had been made to feel less than."

Jayde went on: "What I learned making Ruby Speaking has made me a stronger artist, we didn’t get the commission but the experience has strengthened me hugely. I’m taking away so much. Thank you for watching, sharing and supporting…more on its way babes. For now, here are the bloopers."

The Bristol comedian has previously spoken about how the series is somewhat based on her own life experiences, including her time working in a Bristolian call centre. Speaking to the BBC about the show, she said: "I really wanted to showcase what working-class life is like here and not this sort of stereotype. I think it is so often portrayed in a lot of TV series, written by people not from the area that they're writing from."

An ITV spokesperson told TV Zone : "Ruby Speaking sadly won't be returning for a second series, we'd like to thank the cast and crew for all their hard work in bringing [Ruby Speaking] to our screens."