John Lewis makes change for shoppers who buy clothes and 'it's just the beginning'

A John Lewis clothing change will aim to "minimise waste and maximise longevity". By 2028, 100 per cent of new John Lewis products will be designed with circularity in mind, the department giant and high street chain - which has a store in Solihull - says.

"As a brand, we’ve always championed putting quality and durability at the forefront of developing our products. But we want to do more," the chain said. The initial range includes pyjamas, babywear, knitwear, mattresses, duvets and pillows.

The aim is to design and create products with 3 key factors in mind, John Lewis - which used to have a major store in Birmingham - adds. It explains: "Materiality: using materials that come from recycled or sustainable sources.

READ MORE Jay Slater dad says 'that doesn't make sense' and rules out theory over disappearance

"Durability: creating durable products that stand the test of time (e.g. using stronger stitching for seams). Recyclability: making products that are easier to recycle once their usability comes to an end (e.g. being made from one material so the recycling process is simplified)."

Almost half (45%) of UK citizens buy clothing at least once a month, while one in four (23%) still regularly buy clothing for short-term usage, John Lewis research found. John Lewis added: "We’re not where we want to be yet but we’re on the way. Redesigned and developed, these everyday Home and Fashion products are just the beginning."

Kathleen Mitchell, the store’s commercial director, said it was looking at ways to “combine style and sustainability” for its customers. “We know they want products that look good and that last, and that’s exactly what these designs offer,” she said.

The range is “just the beginning” of an overhaul that by 2028 will reach thousands of products, the department store chain says. Described as products that will “stand the test of time”, John Lewis is now selling them online.