Josie Gibson announces 'surreal' new gig away from ITV's This Morning

This Morning star Josie Gibson has landed a “surreal” job away from the ITV show. The 39-year-old, who shot to fame when she appeared on Big Brother in 2010, has become the new face of supermarket Iceland.

The mum-of-one will be fronting the supermarket's new TV adverts from Friday, April 19. In the ad Josie debuts the new strapline for the shop which is now: "That's why we go to Iceland," rather than: "That's why mums go to Iceland".

Speaking of her new role Josie said: "I remember shopping in Iceland when I was a little girl so it feels incredibly surreal to be working with them as the face of the brand. I love that Iceland is a great British business always doing the right thing for shoppers. I admire and support their commitment to bringing the best-value products and deals to its customers. Shooting the ad and meeting the team was so much fun and I can’t wait for people to see it.”

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The new advert sees Josie shopping for Iceland’s well-known favourites and she will continue to be part of their campaign for 12 months including summer and Christmas specials.

Earlier this week Josie sparked speculation of a romance with Stephen Mulhern after they were spotted hand in hand outside BBC Studios – read more about here. When questioned about the nature of their relationship by MailOnline Josie said: "I'm in love with Stephen Mulhern. There you go. But, the story of my life, I don't think he loves me."

Josie was thought to be single following her relationship with ex-partner Terry Bond. She shares son Reggie-James, six, with the property developer. They started dating in 2017 but after welcoming their son the following year they split up five months later. Josie has previously been linked to Big Brother co-star John James Parton. They dated for just under a year following the show. In 2012 Josie and Luke Sanwo were engaged just six months after meeting but they went their separate ways three years later.

Stephen has previously been romantically involved with EastEnders star Emma Barton who plays Honey Mitchell on the soap. The couple became close during the panto production of Snow White in Birmingham but eventually called it quits in 2011. You can keep up to date with the latest TV and showbiz news by signing up to the newsletter here.