Yahoo News Karma Automotive Jumps on the Electric-Truck Bandwagon
Karma Automotive, originally known as Fisker Automotive, has had a complicated history but is now adding an electric truck to its planned lineup.
The truck will be part of the company’s upcoming all-wheel-drive platform that it intends to produce in its Southern California facility.
A high-end SUV is also on the road map.
You can't buy any electric pickup truck now from any manufacturer—but just wait. With so many EV pickups having been announced in recent months, that segment is going to get very crowded very soon. The latest is Karma Automotive (formerly known as Fisker Automotive), which has announced that it will unveil an electric truck near the end of the year. Above is the company's teaser image of that upcoming truck.
Karma is the latest in a string of electric-pickup announcements. Already Tesla, Rivian, Bollinger, GM, and Ford have committed to electrifying the truck. While most are targeting a more modest price range, Karma says that its vehicle will be cheaper than its hybrid Revero sports car, which starts at $135,000 according to Bloomberg. With that as its bar, chances are it won't compete with the F-150 on price.
The Chinese-owned company also announced that a high-end SUV is also in the cards and will be based on the same platform. Both will be manufactured at the automaker's Southern California plant.
Before being purchased by the Wanxiang Group, Karma Automotive was known as Fisker Automotive with the Karma being its sole vehicle. The automaker entered bankruptcy in 2013 after it was unable to deliver vehicles once its battery supplier folded. Since then namesake Henrik Fisker has since gone on to build his own startup, Fisker, which plans to sell its own SUV, the sub-$40,000 Fisker Ocean.
A lot to process? Yes. Bottom line: here's a company that knows electric pickups are the next big thing, and it's wisely jumping in to the fray. How soon we'll see it, we don't yet know.
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