Launching on April 26, KERB will be rolling out a new lunchtime offer giving customers money off food if they bring along a reusable container to eat from.
Participating traders will display an “opted in” disc on their stalls, and presently more than 50 vendors are taking part.
The scheme, Pact Lunch, is set to be a permanent initiative as the street market looks to reduce packaging by around 10 per cent and stop one-time-use boxes and plates being discarded.
KERB has estimated the new project will save around 150,000 pieces of packaging a year. Petra Barran, founder of KERB said: “The takeaway and on-the-go dining industry is known for generating a lot of packaging waste, and whilst we’ve been compostable for six years, we felt it was time to make a bigger gesture to cut down on waste at our KERB markets.
“We trialled Pact Lunch at KERB King’s Cross and the response was incredible, so now we’re rolling out across all five markets and making it a permanent incentive.
“Everyone owns their own container or leftover takeaway boxes so there really is no excuse to join the Pact and help us get one step closer to a greener planet.”
For more information visit, kerbfood.com/pactlunch