For anyone who still thinks Kardashian-Jenners “don’t really do anything,” Forbes is here to dash your dreams.
At age 20, Kylie Jenner is making history as the youngest person on the magazine’s list of America’s Richest Self-Made Women. Thanks mostly to Kylie Cosmetics, Jenner has built an empire estimated to be worth around $900 million. In comparison, sister Kim Kardashian is estimated to be worth around $350 million.
“Social media is an amazing platform,” Jenner told Forbes. “I have such easy access to my fans and my customers.”
Forbes values Kylie Cosmetics — which launched with only lip kits less than three years ago — at nearly $800 million. Jenner owns 100 percent of it. With her Puma deal, television shows Keeping Up With the Kardashians and Life of Kylie, and other endorsement deals, $900 million is probably a conservative guess at Jenner’s fortune. Still, Forbes said she is on track to be the “youngest self-made billionaire ever, male or female” — just give her another year. (Mark Zuckerberg became a billionaire at age 23, and Snapchat’s Evan Spiegel hit the milestone in his early 20s.)
Jenner was only 10 years old when KUWTK hit the air. The youngest of the KarJenners, she said she felt out of place trying to carve her own niche away from the show.
“I struggled for a minute with finding something to do on my own,” she tells Forbes. With momager Kris Jenner’s guidance, she started making seven figures as a model and got a few endorsement deals. But it was always makeup that Kylie was passionate about.
“Ever since I was in sixth grade, I would wear purple eye shadow,” Kylie recalled. “I turned to makeup to help me feel more confident.”
As her appearance began to change, the world became fixated with whether or not teenage Jenner got lip fillers. (In 2015, she admitted to getting temporary ones.) So, the reality star decided to capitalize on everyone’s obsession.
“I said, ‘I’m ready to put up my own money. I don’t want to do it with anyone else,’” she said.
Kylie debuted Kylie Lip Kits in 2015 before relaunching in 2016 as Kylie Cosmetics. By the end of 2016, the company was selling a line of about 50 products with a revenue of about $307 million, according to Forbes. The magazine noted that revenue grew only 7 percent in 2017 and that lip-kit revenue dipped 35 percent from approximately $153 million in 2016 to $99 million in 2017. However, mother Kris maintains that revenue is up “considerably” in the first six months of 2018 compared to last year, but it’s an assertion that Forbes couldn’t verify.
“Maybe one day [I’ll] pass this on to Stormi, if she’s into it,” said Kylie, who adds that she plans on working on Kylie Cosmetics “forever.” (The makeup mogul gave birth to her first child in February.)
While Kylie dismissed the idea of selling out, Kris knows you never say never. “It’s always something that we’re willing to explore,” the matriarch tells Forbes.
Hey — Kylie is over her fillers, after all. Perhaps that’s a sign of a new trend to come.
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