‘Loki’ Viewing Spikes With Season 2 Finale

Loki scored its biggest tune-in of season two for the week of its finale, rising by almost 200 million minutes over the prior week. That’s the good news.

The bad news for the Marvel/Disney+ series is that despite the jump, Loki still finished its second season well behind the first in terms of viewing time, according to Nielsen’s streaming ratings. Kids’ favorite Bluey led the overall rankings for the week of Nov. 6-12, and Friends continued to post higher than usual numbers two weeks after the death of star Matthew Perry.

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Loki had 753 million minutes of viewing for the week (its finale debuted Nov. 9), a 34 percent jump from the previous week and its best showing of the season by a wide margin. The previous season two high was 588 million minutes for Oct. 9-15. Over the six weeks of season two, the series racked up about 3.39 billion minutes of viewing (including repeat viewing of the first season, as Nielsen counts all episodes of a show in its streaming rankings). Season one’s six episodes in the summer of 2021 amassed 5.23 billion minutes of viewing, putting season two down about 35 percent.

Bluey scored 918 million minutes of viewing on Disney+ to lead the overall rankings — though the week was the first this year without at least one title reaching the billion-minute mark. Bluey edged Grey’s Anatomy (897 million minutes) for No. 1. Friends came in sixth overall with 716 million minutes on Max, a little behind Netflix’s limited series All the Light We Cannot See (744 million).

Two series made their first appearance on the charts: Netflix’s animated Blue Eye Samurai (315 million minutes of viewing) and Paramount+’s Lawmen: Bass Reeves (290 million).

David Fincher’s The Killer led the movie chart for its opening week on Netflix; the film starring Michael Fassbender drew 650 million minutes of viewing.

Nielsen’s streaming ratings cover viewing on TV sets only and don’t include minutes watched on computers or mobile devices. The ratings only measure U.S. audiences, not those in other countries. The top streaming titles for Nov. 6-12 are below.

Overall

1. Bluey (Disney+), 918 million minutes viewed
2. Grey’s Anatomy (Netflix), 897 million
3. Suits (Netflix/Peacock), 826 million
4. Loki (Disney+), 753 million
5. All the Light We Cannot See (Netflix), 744 million
6. Friends (Max), 716 million
7. Selling Sunset (Netflix), 709 million
8. NCIS (Netflix/Paramount+), 705 million
9. Six Feet Under (Max/Netflix), 692 million
10. Gilmore Girls (Netflix), 666 million

Original Series

1. Loki, 753 million minutes
2. All the Light We Cannot See, 744 million
3. Selling Sunset, 709 million
4. The Great British Baking Show (Netflix), 436 million
5. Escaping Twin Flames (Netflix), 404 million
6. The Morning Show (Apple TV+), 373 million
7. Life on Our Planet (Netflix), 363 million
8. The Fall of the House of Usher (Netflix), 339 million
9. Blue Eye Samurai (Netflix), 315 million
10. Lawmen: Bass Reeves (Paramount+), 290 million

Acquired Series

1. Bluey, 918 million minutes
2. Grey’s Anatomy, 897 million
3. Suits, 826 million
4. Friends, 716 million
5. NCIS, 705 million
6. Six Feet Under, 692 million
7. Gilmore Girls, 666 million
8. Cocomelon (Netflix), 630 million
9. Face Off (Netflix/Peacock), 576 million
10. The Simpsons (Disney+), 545 million

Movies

1. The Killer (Netflix), 650 million minutes
2. Spider-Man: Across the Spider-Verse (Netflix), 597 million
3. Insidious: The Red Door (Netflix), 441 million
4. Home Alone (Disney+), 422 million
5. Elemental (Disney+), 352 million
6. Minions (Netflix), 280 million
7. No Hard Feelings (Netflix), 258 million
8. The Grinch (2018) (Peacock), 251 million
9. The Super Mario Bros. Movie (Peacock), 249 million
10. Five Nights at Freddy’s (Peacock), 248 million

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