Yahoo News Loose Women go naked for new body positivity campaign
Loose Women will be baring all for a new campaign called 'Body Stories', intended to promote body positivity.
In a short teaser which aired during today's episode, Andrea McLean, Stacey Solomon, Janet Street-Porter, Nadia Sawalha, Coleen Nolan, Saira Khan and Katie Price were seen stripping off for the project.
"A campaign to prove every body tells a story," said a caption on the trailer.
"This is my body story. This is what we really look like. As you get older, you're never going to look the way you looked before. But the way you look now is just as valuable."
Sawalha said in the studio: "I can't say too much because it's a bit of a secret.
"We're hoping it's a really empowering, positive campaign. It's about real women."
No date has been confirmed for when 'Body Stories' will go live, except that it is "very soon".
Related: Katie Price wants to host X-rated Loose Women as she dislikes 'keeping it clean for daytime viewers'
Last week, an episode of Loose Women was cancelled due to Theresa May's announcement that there will be a snap election in June.
The cancellation didn't sit well with viewers at home at the time.
Meanwhile, Sawalha recently admitted that she's had Botox injected into her teeth.
"I have Botox in my teeth to stop them grinding," she said. "It's because I'm losing my teeth from grinding them.
"But that's my choice. These are informed decisions made by an older woman."
Loose Women airs weekdays on ITV.
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