Love Island ratings soar as Big Brother struggles to impress viewers

In recent weeks the loyalty of reality TV fans has been tested as Big Brother and Love Island battle it out to win the ratings war.

Though Big Brother attracted a slightly higher audience on launch night on June 5, it’s rival over on Channel 5 was undoubtedly the winner on social media, with everyone and their granny throwing their opinions out there about the scantily clad contestants who will spend the next month falling in and out of each others’ beds.

In case you are unfamiliar with it, the ITV2 series takes 12 single participants to a gorgeous villa in Majorca to see if any sparks fly. Caroline Flack has hosted the show ever since she stepped down from The X Factor, and viewers voted Nathan Massey and Cara De La Hoyde as Love Island’s favourite couple last year, banking a cool £50,000 between them.

But now there’s almost a million viewers between the shows, with Love Island and it’s luxurious location proving too hot to resist for fans at home.

Monday’s episode attracted a whopping 2 million viewers – one of the highest figures in ITV2’s history – after it raked in 1.6 million on Sunday.

Big brother has attempted to shake things up with year with a new eye logo and theme of “modern Britain” but constant fighting and housemates leaving – Arthur and Lotan so far – has seemingly turned viewers off and a petition to axe the series has gained traction online.

Producers sent four newbies into the Borehamwood abode last night, presumably to make up for the short fall too.

While Love Island has amped up its game by introducing 11 new bikini clad contestants.

Earlier this week, it was revealed that the reality series will be splitting up the couples and sending half of the group to a far away luxury villa, but their loyalties will be further tested when the fresh set of hot arrivals descend on the two groups.

As a result, last night’s episode saw a shock recoupling with Simon paring up with Tyla – although most pairs stuck together.

Which is your favourite show?

Love Island continues tonight (June 28) on ITV2 at 9pm, with Big Brother airing at 10pm on Channel 5.

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