Last night’s series four debut of Love Island is now the most watched ITV2 show ever.
With the anticipated season having kicked off this week with an array of pairing-ups, twists, and unbelievable villa banter, the show proved a massive hit after it was revealed the first episode scored a channel-high with its ratings.
It attracted a total of 3.37 million viewers which is not only a Love Island best but a channel record, too.
To put it into context, 1.3 million watched series three’s launch, 825,000 for series two, with series one mustering 597,000.
2.9 million people tuned in last night from 9pm, with a peak of 3.37 million during the hour.
Funnily, this has now broken the all time viewership record for the channel which was previously held by season three’s finale that gained 2.6 million.
Last season had between 1.5 to 2 million viewers per episode, with the talking point of the season where three couples had sex drew in 2.4 million eager people.
Overall, the show commanded 16.4% of the total audience share for the evening, with 480,000 watching on the simulcast live on ITV Hub.
This series started by introducing the newest faces, including barmaid Dani Dyer (yep, EastEnders‘ Danny Dyer’s daughter), as well as West End performer Samira, doctor Alex, air stewardess Laura, and model Eyal.
With Adam entering the fray at the very death last night and shaking things up, viewers were left with a bit of a cliffhanger just prior to him announcing which woman he was about to ‘steal’ for himself.
Catch the next episode of Love Island tonight, at 9pm, on ITV2.