The Great Cosmetic Case Purge
Cosmetics company LUSH has come under fire in Australia for it’s Go Naked campaign, with critics labelling the images “pornographic” and “offensive”.
The ads, which feature company employees baring all in the name of positive body image and packaging-free products, aroused such outrage in one Queensland mall that they had to be taken down.
A complaint upheld by the Advertising Standards Board (ASB) said: “It is pornographic in nature and breaches community and parental standards of what should be involuntarily viewed in public by children and adults.
“It was placed at a child’s eye level in a shopping centre. It shows naked women touching other naked women and it is shown in a public place.”
“I am offended as this is nudity for the sake of causing a stir and is offensive [sic] and unnecessary.
“The nudity is completely inappropriate for the family environment of the shopping centre.”
[Pic: Lush] Another of the bare-faced ads from the campaign
LUSH Australia insisted in a statement that the image and it’s slogan - "We prefer to go naked like over 100 of our products” was about ditching unnecessary packaging, while sending a body positive message using real, un-photoshopped, women.
They said: “The image in the window is a body positive reference to this fact, and is not in any way intended to cause any offense or upset.
“The women in the images are members of the LUSH team, who felt strongly about this issue and volunteered to be part of our campaign to highlight this important issue.”
“The photos are shot not to titillate, but with the utmost respect for these wonderful human beings and their commitment to this cause.
“The image is completely untouched, as we feel that we should not be ashamed of our bodies in their natural state, and that every single one of us is beautiful in our diversity, regardless of colour, shape, size, or life choices.
"The ABS has notified Lush Fresh Handmade Cosmetics of three complaints received from members of the general public who saw our advertisements.”
Outraged by the mere sight of an un-airbrushed bottom? Or happy to get your kit off at the drop of a bathbomb? Let us know by tweeting at @YahooStyleUk
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