Peloton Will Now Have to Compete With Amazon, Too

A week after Apple (NASDAQ: AAPL) announced that it would challenge Peloton (NASDAQ: PTON) in the home exercise market with Apple Fitness+, Amazon.com (NASDAQ: AMZN) is jumping in, too. The e-commerce juggernaut yesterday unveiled a new exercise bike, partnering with Echelon Fitness to introduce the EX-Prime Smart Connect Bike -- or simply the Prime Bike for short -- which resembles Echelon's other bike products but is priced at an aggressive $499. Peloton will now have to compete with two of the biggest tech juggernauts on Earth in both sides of its business.