Boston Beer Says Big Price Hikes Are Coming

·3-min read
Boston Beer Says Big Price Hikes Are Coming

Boston Beer (NYSE: SAM) is still dealing with a hard-seltzer hangover. The owner of the Truly franchise said in a recent earnings report that a sharp sales slowdown sparked over $100 million of write-offs connected to excess inventory and cancelled production plans. Investors were bracing for bad news about the Truly brand, which had been accounting for most of Boston Beer's growth in the past year.

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