Quicken Starts Trading. Should You Buy?

Rocket Cos. (NYSE: RKT), the parent of Quicken Loans, launched into the market this week after pricing its initial public offering at $18 per share. With the help of the Federal Reserve, the mortgage origination industry is in the midst of a feast, with massive refinance opportunities for millions of mortgages. Most of Rocket's origination is done in-house, which is a much different business model than most large originators, which buy a good chunk of their production from smaller lenders.