How Facebook's Powerful Free Cash Flow Could Push Its Stock Higher

How Facebook's Powerful Free Cash Flow Could Push Its Stock Higher

Here's why the company's free cash flow is likely to keep rising – and why that's great news for investors. Facebook makes the bulk of its money by selling ads on its social networks – and according to the company, business is good. In its Q2 2021 earnings results, Facebook's CFO reported that the company's average price per ad rose 47% in Q2 and 30% in Q1.