3 Ways Peloton Is Expanding the Appeal of Its Product

3 Ways Peloton Is Expanding the Appeal of Its Product

Peloton Interactive (NASDAQ: PTON) is making great progress in capturing its addressable market. Peloton has estimated its serviceable addressable market to be 14 million, but management discussed three things on the recent earnings call that could raise that number. Peloton primarily makes money from selling connected fitness products (the Peloton Bike and Tread) and subscriptions to workout programs.