Why Whole Earth Brands Stock Jumped 31.5% in December

Why Whole Earth Brands Stock Jumped 31.5% in December

Shares of Whole Earth Brands (NASDAQ: FREE) soared 31.5% in December, according to data provided by S&P Global Market Intelligence, a rally that began in earnest after analysts at Cantor Fitzgerald initiated coverage of the stock with an overweight rating and a $23 per share price target. As if to underscore its agreement with that outlook, Whole Earth Brands followed up with an announcement it had acquired Wholesome Brands, an organic sweetener. Natural sweeteners represent approximately 87% of Whole Earth Brands' consumer packaged goods (CPG) sales mix in the U.S. and 72% globally.