Madonna’s latest single has been banned from Radio 1, and it is believed station bosses think the Queen of Pop is too old for their audience.
The Like a Virgin singer released latest single Medellin, last week, her first single since 2015’s Hold Tight. The track is a collaboration between Madonna and up-and-coming Colombian star Maluma.
But hopes of a hit to add to her already glittering career have taken a blow, as Radio 1 bosses are concerned it’s usual audiences do not wish to hear the 60-year-old’s music.
A spokesman for Radio 1 told The Sun’s Simon Boyle: “We made the decision based on what the audience expects to hear, with no other criteria taken into consideration.”
It’s not the first time the station have taken the decision. They also banned the star’s music the last time she made a come back in 2015. Speaking at the time, Madonna said: “I was like, ‘Wait a second. Shouldn’t it have to do with whether you wrote a good, catchy pop song?’
“We’ve made so many advances in other areas – civil rights, gay rights – but ageism is still an area that’s taboo and not talked about and dealt with.”
But the station insists they play music which is for an audience aged between 15 and 30, a stance which has also seen them clash with the likes of Robbie Williams. The Angels singer was unhappy when they removed his song 2012 song Candy, after they deemed the former Take That star ‘no longer relevant to their audience’.
As Madonna’s latest song is collaboration with the 25-year-old Maluma, it was thought the station may be more flexible in their approach, as Medellin is essentially a pop song,. Malumu has also worked with popular artists such as Shakira and XXXtentacion.
Medellin is the first single taken from Madonna’s upcoming album, Madame X, which will be released on 14 June.