Margot Tenenbaum and Pepper Potts join Gwyneth Paltrow for a very Goopy Christmas

The actress recreated some of her most iconic looks for a new holiday Goop ad.

It’s beginning to look a lot like Goopmas.

Gwyneth Paltrow’s lifestyle brand Goop dropped a holiday-themed advertisement for its 2023 gift guides, featuring the Oscar-winning actress reprising some of her most famous characters and recreating her most famous looks. The video was posted to YouTube and social media with the caption “You never know who might show up around your holiday table.”

The ad begins with the actress-turned-mogul writing a holiday card in preparation for a festive party. The guests start to arrive, and they’re all different versions of Paltrow, including Margot Tenenbaum from The Royal Tenenbaums and a version of the actress wearing a pink dress and bejeweled necklace similar to the outfit she wore when accepting her Oscar for Shakespeare in Love at the 1999 Academy Awards.

There are also several less-specific Gwyneths around the table, including a sporty ponytailed version who receives a pickleball racket (anyone's guess!), a leather-jacketed version with red-lensed glasses who opens a Reloader camera from the 35mm Co (A Sliding Doors alt Gwyneth?), and a blue-shirted version who shows off a Goop-branded frying pan and a framed photo of her kids Apple and Moses Martin (sounds a bit like her 1998 thriller Hush). Other products in the video include a Dirty Santa candle from Heretic Parfum and eyeliner from Róen Beauty (perfect for Margot!).

At the end of the ad, one final guest arrives: Gwyneth as Pepper Potts from Iron Man, sporting the character’s strawberry-blonde bangs and an LED beauty mask that evokes Tony Stark’s helmet. “Room for one more?” Pepper-Gwyneth asks.

Watch the full advertisement above.

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