Meat Free Monday: Paul McCartney celebrates 10th anniversary of his campaign with Katy Perry, Orlando Bloom, Reese Witherspoon and other stars
Celebrities including Orlando Bloom, Katy Perry and Reese Witherspoon have taken to social media to celebrate ten years of Meat Free Monday.
Meat Free Monday is an initiative started by Paul, Mary and Stella McCartney to encourage people to go veggie on Mondays to help save animals and the environment.
Sir Paul's late wife Linda, who passed away in 1998, was a strong advocate for animal rights and vegetarianism, establishing the Linda McCartney Foods company in 1991.
A number of stars have celebrated the anniversary of Meat Free Monday on Instagram, with many posting videos and pictures to social media.
Tom Hanks, Ringo Starr, Alicia Silverstone, Paul Rudd, Ellie Goulding and more are also reportedly set to support campaign’s tenth anniversary.
Sir Paul McCartney himself kicked off the tributes with a spoken word guitar solo video he posted to Instagram, in which he said, “It’s a simple idea that people have caught onto. They love it, we love it, the planet loves it, everybody loves it, the animals love it. It’s Meat Free Monday - happy 10 years!"
Stars have since joined the conversation with the hashtag #MFMCountMeIn to celebrate the brand, discussing the importance of reducing meat consumption in an effort to help the environment.
Perry and her fiancee Bloom were among stars who celebrated the campaign.
While promoting her former nemesis Taylor Swift’s music video You Need To Calm Down, she posted an image of the pair hugging with Perry dressed ironically as a hamburger. She captioned the post “This meal is BEEF-free” and hashtagged it #MeatFreeMonday.
On his Instagram stories Bloom said, “Happy birthday Meat Free Monday! As someone who loves animals - well, all beings really, I think generations to come are going to look at us and go, ‘Can you believe they used to eat meat? That’s crazy.’”
He continued, “Happy birthday, you meat free lovers.”
Reese Witherspoon also joined the party and proved herself Instagram savvy with a rainbow grid filter, posting a video in which said, “You can count me in! It’s a great way to help the planet.”
Chris Martin and Coldplay
Coldplay’s Chris Martin also spoke on behalf of the band and said in an Instagram video, “Happy birthday to Meat Free Monday! It’s an amazing idea and uh, the fact that we are encouraged to think about where our meat comes from and how much we consume can only be a good thing for us, for animals and the planet.”
Kate Moss and Twiggy Lawson
Supermodel Kate Moss lent her support, with Moss posting an understated video from her agency’s account in which she simply said, “Happy birthday, Meat Free Monday!”
Lawson’s on the other hand was longer and full of vegetable emojis, as she said in a video, “Happy tenth birthday meat free monday, keep your mondays full of veggies and help keep our planet safe.”
Lawson describes herself as an "animal lover" in her Instagram bio.
Alec Baldwin and Kevin Nealon
Alec Baldwin also posted a video to Instagram alongside actor Kevin Nealon, in which the pair urged everyone to “participate in meat free Monday”.
Isla Fisher and Annabelle Wallis
Actors Isla Fisher and Annabelle Wallis posted a joint video to Instagram in which Fisher said, "Reducing our meat intake will help preserve our planet and the animals we share it with.”
Nile Rodgers proved he remains one of the smoothest men alive with a captivating Meat Free Monday video, in which he said, “I just wanna say happy birthday Meat Free Monday. Reducing our meat intake is such a great thing to do to preserve our planet and the animals we share with it.”
He signed the message off with a kiss and repeated, “Happy birthday Meat Free Monday.”
Vegan singer Gabrielle Aplin posted a longer video to Instagram in which she thanked Meat Free Monday for “inspiring the way I live my life now”. She continued, “Even if you’re not veggie, or vegan, or plant-based, reducing our meat and dairy consumption even for just one day a week has a positive impact on our planet, the animals we share it with and our own personal health.”
Designer Stella McCartney, whose brand is famed for its animal-free to fashion, posted a surreal video from inside a tree trunk. The designer declared that “our planet needs us more than ever” and said, “Join me today in celebrating ten years of #MeatFreeMonday! This important awareness campaign brings us all together to refrain from eating meat and dairy for just one day a week. It's easy to do, and together we can make great change, which is so needed.”
To learn more about the Meat Free Monday initiative, you can head to their website here and make a donation here, which will be used to "fund education resources, marketing, research, cooking workshops and special events".