Milk Tray Man: Search For New Chocolate Hero

The mysterious Milk Tray man is set to make a comeback with Cadbury hunting for someone to fill the famous black polo neck sweater.

Delivering chocolates with no thought for his personal safety, the Bond-esque hero dodged sharks, jumped bridges and flew helicopters in a series of adverts beginning in the 1960s.

"All because the lady loves Milk Tray" became one of TV's most quotable lines - but it's now 13 years since his last appearance.

One of the original Milk Tray men, James Coombes, is appearing in a new TV ad where he looks for "a new hero to deliver the famous box".

Coombes, who took on the part in 1987, said: "I loved this role the first time around and nothing has changed since, so I'm sure whoever gets to fill my shoes will be just as delighted.

"We're on the search for a modern Milk Tray Man, someone who is thoughtful yet adventurous and I'm really looking forward to seeing who it will be."

Anyone over 18 can register their interest - or nominate an adventurous, dashing friend - at a special Cadbury website.

The winner will get a one-year contract to front the chocolate brand throughout 2016.