This Morning's Cat Deeley confirms major change as ITV 'overhaul' daytime show

This Morning's Cat Deeley and Ben Shephard
This Morning's Cat Deeley and Ben Shephard -Credit:ITV

Cat Deeley stopped This Morning in its tracks on Thursday, calling a halt to the live broadcast to announce a major and very important change being made by ITV for the benefit of many viewers at home.

It would be fair to say that the jury is still out as far as some viewers are concerned when it comes to Cat and Tipping Point star Ben Shephard getting the jobs as This Morning's new main presenters; with the pair being confirmed in the massive daytime TV roles at the start of the year, before officially beginning their tenure in March.

But, despite the complaints from critics, who would have preferred Friday hosts Alison Hammond and Dermot O'Leary to be given a promotion, or popular duo Josie Gibson and Craig Doyle be given a chance, Cat and Ben have now settled into their stride and, on May 16, hosted their fourth show together of this week.

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The 150 minute programme saw them joined by regular guests Vanessa Feltz and Nick Ferrari to discuss the big news stories of the day, as well as sitting down to interview singer Jack Savoretti. And, with around 40 minutes of the episode to go, Cat brought things to a stand still to announce an important step taken by ITV bosses.

She revealed that all of the adverts coming up in the imminent commercial break would include a mixture of audio description, BSL (British Sign Language) signing and subtitles, as Ben then added: "The aim is to make advertising accessible for everyone."

The pioneering break started with a signer appearing in the bottom of the screen to sign an ad from This Morning sponsors Ninja, with other ads in the three minute segment including ones from brands like Ikea, Aussie shampoos and Lenor.