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This is the most popular tote bag of 2023, according to Google searches

Everyone loves a good tote bag. You can take one to work, the gym, on a trip or out shopping, and you’ll always have room for the essentials and then some. But some tote bags — actually, one tote bag in particular — nabbed the top spot of the most popular searched-for and purchased tote in 2023.

Quick overview

Google recently released its Holiday 100, a report revealing the top 100 trending items and gifts from the past year. And the list revealed that Marc Jacobs was the top-trending tote brand of the year.

Of course, you’ve probably seen The Tote Bag by Marc Jacobs. It’s hard to miss! It quite literally has the words “The Tote Bag” screen-printed on the front. It’s all over the streets of New York, even popping up on fashionistas during Fashion Week. However, there are so many sizes, colors and fabrics to choose from on the Marc Jacobs website that it’s hard to choose a favorite.

The Tote Bag comes in canvas, leather, jacquard and teddy sherpa fabrics and comes in mini, small, medium and large sizes. Between all of them, they range in price from $175 to $595.

The Medium Tote Bag in cotton canvas is the most popular, and it comes in nine colors. It measures 13 x 11 x 6 in. It’s big enough to fit a small laptop or tablet and more. You can carry it from the shorter top handles in your hands or attach the longer strap to carry it over your shoulder or across your body.

Available in nine colors.

$195 at Marc Jacobs

If you want something that you can swing over your shoulder like a true tote, then you should probably check out the The Large Tote Bag. It has two longer top handles you can hang over your shoulder, and it’s 17 x 13 in., which is big enough to fit a 15-inch MacBook. Plus, the cotton canvas style is only $30 more than the medium size, and it also comes in nine colors.

Available in nine colors.

$225 at Marc Jacobs

If you’re looking for a bag that’s more style over function, then you have to see The Teddy Mini Tote Bag. It’s the perfect size for taking your phone, wallet, keys and extras like your favorite lip glosses, winter gloves, etc. It has a crossbody strap and two short top handles for carrying. The sherpa fabric comes in camel, black, gray and lilac purple.

Available in four colors.

$225 at Marc Jacobs

Whether you’re looking for a new tote bag for winter or want to give your most stylish family member a great gift this holiday season, it’s worth checking out Marc Jacobs’ The Tote Bag. I mean, there are plenty of reasons the rest of the world is snatching it up, too.

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