Newcastle Ladies Day Style Awards - here are the £8,000 of prizes up for grabs in the best-dressed competition

Last year's winner of the Style Awards 2023, Alexandra Rookes
Last year's winner of the Style Awards 2023, Alexandra Rookes -Credit:Newcastle Chronicle


Holiday vouchers, diamond jewellery, hotel stays and spa treatments are amongst the thousands of pounds worth of luxury prizes which will be on offer at this year's Style Awards during Newcastle Ladies Day.

The big day - July 27 this year - is always, like June's Plate Day, an annual sporting and social highlight at Newcastle Racecourse and it sees guests dress up to the nines. Many racegoers plan their outfits months in advance and the annual Style Awards are an added incentive to dress to impress.

This annual best-dressed competition is open to both men and women while model scouts also scan the crowds at Gosforth Park to look for those in stand-out outfits who might be interested in entering. During the course of the day, 10 finalists are chosen and then the winner is announced in the parade ring between races in the afternoon.

There are prizes for all 10 finalists with extra treats in store for those in second and third places and an extra-special gift bag for the racegoer in first position. The Gainford Group, which sponsors Ladies Day which this year will feature some post-racing Bongo's party live entertainment, has now revealed exactly what will be in those prize bags while Newcastle-based agency Tyne Tees Models shares, below, what judges will be looking for on the day.

The 2023 line-up of finalists at the Style Awards at Newcastle Racecourse
The 2023 line-up of finalists at the Style Awards at Newcastle Racecourse -Credit:Newcastle Chronicle

Ladies Day 2024 Style Awards prizes

First prize

  • £1,000 holiday voucher with Dawson & Sanderson

  • Three-month membership at David Lloyd (multi-site access)

  • Diamond stud earrings from Lanes & Co

  • Bongo's Bingo VIP Night for six people at The Boiler Shop

  • Overnight stay at the Vermont Hotel (excluding Saturdays) - value £200

  • VIP Night at Aveika with dinner for four people in the restaurant and drinks table afterwards (excluding Saturday) - value £200

  • Newcastle Skin Clinic - Hydrafacial worth £200

  • TTM makeover and photo shoot

  • Allure Beauty - £100 voucher

  • Spa day for two with a 55-minute Elemis treatment at Ramside Spa Hotel

  • Two tickets to Hardwick Festival at Hardwick Hall (Sunday)

  • Two Ladies Day 2025 tickets

  • Charlotte Tilbury make-up lesson at Harrods Beauty (worth £110)

  • Cuties Beauty's £100 treatment voucher

  • Blush Pineapple Vodka

Second prize

  • Overnight stay at the County Hotel (excluding Saturdays) - value £200

  • VIP table for four people at Livello with a complimentary bottle of Ciroc and mixers - value £165

  • Sparkling Asian afternoon tea for two people with a spa package at Ramside Spa Hotel

  • Two Ladies Day 2025 tickets

  • Allure Beauty - £75 voucher

  • Two tickets to Hardwick Festival at Hardwick Hall (Sunday)

  • Charlotte Tilbury Red Carpet Ready makeover at Harrods Beauty (worth £75)

  • Cuties Beauty's £50 treatment voucher

  • Four tickets to Bongo’s Bingo - show of choice

  • Blush Pineapple Vodka

  • One-week pass for David Lloyd Gyms

Third prize

  • Bottomless Brunch for four people at The Hudson - value £160

  • Two Ladies Day 2025 tickets

  • Allure Beauty £50 Voucher

  • Two tickets to Hardwick Festival at Hardwick Hall (Sunday)

  • Sparkling Asian Afternoon tea for two with spa package at Ramside Spa Hotel

  • Cuties Beauty's £30 treatment voucher

  • One-week pass for David Lloyd Gyms

  • Blush Pineapple Vodka

Prizes for 4th-10th places

  • Two Ladies Day 2025 tickets

  • Allure Beauty £30 voucher

  • Ramside Hall Spa pass for two people

  • Two tickets to Hardwick Festival at Hardwick Hall (Sunday)

  • Blush Pineapple Vodka


Lesley Middlemiss Lister, managing director at TTM, said of the competition: “We are on the look-out for someone who exudes confidence, style and individuality. We want to see people going all-out this year, bringing their A-game to make this the best Style Awards yet!"

Racegoers will be able to enter the competition on the day, from gates opening at 11.45am until around 2pm, by visiting the Tyne Tees Models stand in the Grandstand Hall, where they will have their photograph taken. Lesley added: "Our 20 scouts will be floating around the entire racecourse, stopping those whose style catches our eye and awarding the winner of Best Style in the Parade Ring.”

For tickets and available hospitality packages for The Gainford Group Ladies Day see here or here.