NME apologise to Stormzy for using him as 'poster boy' for 'depression cover' without permission
NME magazine have been forced to grovel to grime rapper Stormzy after he lashed out at them for using his image for a story on depression without his consent.
The London rapper, who has spoken openly about his battle with depression, criticised the magazine for making him a ‘poster boy’ and exploiting the topic to ‘shift copies’.
The front page of the publication features a large image of Stormzy with the headline: ‘Depression: it’s time to talk’ above a smaller paragraph which adds: ‘Wise words from Stormzy, Gaga, Bastille and more.’
After seeing the copy, Stormzy launched into a series of tweets claiming the NME didn’t seek his permission to place him on the cover.
Depression: its time to talk. Wise words in this week's free NME magazine. Find your nearest copy > https://t.co/hjqEMkXCcY pic.twitter.com/28OOZPRt0m
— NME (@NME) March 16, 2017
‘You lot are a bunch of real life f****** p*********. Proper d********. We’ve had a good relationship before this, why do you think it is kool [sic] to use my me [sic] as a poster boy for such a sensitive issue without permission?’ he wrote, and later deleted.
‘You lot have been begging me to be on your cover and you go and do it in the biggest p********, sly way possible. Bunch of f****** paigons.’
You lot know I don't rant or open my mouth up for no reason but serious @NME magazine are the biggest bunch of sly, foul PAIGONS.
— #GSAP (@Stormzy1) March 16, 2017
I KNOW it will help others but just imagine a personal battle of yours being published on the front of a magazine without your permission
— #GSAP (@Stormzy1) March 16, 2017
And for those saying @NME done this with no bad intent, they know exactly what they're doing. They couldn't get me on the cover so done this
— #GSAP (@Stormzy1) March 16, 2017
Responding to Stormzy through the NME’s official Twitter account, editor Mike Williams said: ‘Hi Stormzy, Editor Mike here. I’m sorry that you didn’t know your image would be our cover. Our intentions were only positive.
‘We were inspired by your words and wanted to use them as a springboard to talk about depression and how it shouldn’t be taboo.
‘We spoke to CALM and YoungMinds in order to make sure the advice we were giving people was on message with how they advise and we spoke to other people with a profile to gather their stories and advice too.’
DEAD. You're NOT a non-profit organisation. The more copies you dish out the more you charge for advertising. You will make money from this. https://t.co/aPMtU4gy5M
— #GSAP (@Stormzy1) March 16, 2017
He added: ‘We used your image as we felt it would resonate most with our readers, and I can only apologise again that you didn’t know. Our only intention was to raise awareness of an issue that we’ve been inspired to talk about following your comments.
‘I’m really sorry this has happened. We’re a free magazine and were not trying to shift copies, just talk about something important.’
A post shared by Gang Signs & Prayer (@stormzyofficial) on Feb 21, 2017 at 1:57pm PST
Last month, Stormzy spoke to Channel 4 News about depression, telling them he wanted to help others.
He said: ‘For a long time I used to think, soldiers don’t go through that.
‘Strong people in life, the bravest, the most courageous people, they don’t go through that. They just get on with it… and that’s not the case.’