Nutella fights spread across France after 70% price cut makes shoppers go nuts

Supermarket ‘riots’ have broken out in France after prices were slashed on bottles of Nutella.

Supermarket chain Intermarché offered a 70% discount on the sweet spread, reducing prices by about £2 to around £1.30.

The price cut though led to chaotic and violent scenes in shops as desperate shoppers battled each other to get their hands on the chocolate bargain.

Police were called to some shops as things got out of hand.

‘They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand,’ witnesses told French media.

Shopworkers complained they were pushed in the stampede by customers and some people took to social media to show what was happening.

One worker said: ‘People were piling in, they knocked everything over and broke stuff. It was an orgy… we were on the point of calling the police.’

Similar scenes have been reported across France, with some being described as ‘riots’.

Nutella is a popular spread in France as in other parts of the world, where some 365 million kilos of is eaten every year.

It is made by an Italian company, who said it regretted the scenes, but blamed the French supermarket for the mess over the hazlenut chocolate spread.