Ollie Proudlock has apologised for referring to the Holocaust in an Instagram selfie, saying he feels “mortified”.
The Made In Chelsea star sparked a backlash when he shared a shot of himself in some striped trousers on holiday and captioned it “Boy in tha striped pyjamas".
Fans were fuming at what appeared to be a reference to the 2006 book The Boy In The Striped Pyjamas - author John Boyne's look at the horror of the concentration camps - saying it was "horrendous" and in “bad taste”.
Proudlock, 32, has now said he feels terrible about his “incredibly ignorant” post.
He wrote on his Instagram Story: “I have a massive apology to make regarding a caption in one of my stories yesterday.
“I have hurt a lot of people with my badly chosen words and I am so, so sorry.
"It was incredibly ignorant.
“I always want to set a good example on social media – to spread love, equality and positivity and yesterday I really let myself, and all of you down.”
“I am so truly sorry and mortified by my actions,” added the reality TV star.
The Boy In The Striped Pyjamas is based in World War Two concentration camps from the perspective of two young boys, and the “striped pyjamas” refer to the clothes that the Jewish prisoners were forced to wear.
In 2008, the book was made into a film starring Asa Butterfield.
Over six million Jews died during the Holocaust at the hands of the Nazi's with most deaths occurring in concentration camps built in occupied Poland.
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