One of UK's most picturesque routes but some say driving it is now 'daylight robbery'

Marine Drive, a beautiful four-mile route wrapping around the Great Orme (Y Gogarth) in Llandudno, has seen its toll prices surge substantially in recent years.

From a £3.90 charge for the 2022/23 financial year, it rose to £4.50 in the following period and currently stands at £5.50 - representing over a 40% increase within two years.

The price hike stirred diverse reactions on social networks, with one user denouncing it as "daylight robbery", while some maintained it was reasonable for a day's outing and inclusive of parking at the Great Orme Summit.

Conwy council, responsible for imposing the toll and maintaining the road, clarified that the stretch isn't considered publicly funded; therefore, the revenue generated aids in its upkeep, including addressing rock falls, reports Wales Online.

Defending the toll levy, Jim Jones, CEO of North Wales Tourism, said: "The Marine Drive is one of the top scenic drives in the UK, with its historical significance and beauty, making it a popular destination for visitors and locals alike. A stage for major sporting events and TV shoots.

"Of course a toll is needed for ongoing maintenance needs, such as clearing rockfalls and ensuring visitor safety, are crucial for the upkeep of this iconic location.

"Staffing is also important, not just for the collection of the toll, but the team provide valuable visitor information, which is good to see. While it is reasonable to charge a fee to cover the running costs and maintenance of Marine Drive, excessive price hikes may deter people from visiting.

"It is also important for the public to know how the funds are being used and whether they are directly contributing to the upkeep of the drive or being re allocated to other budgets within the council. I do think with the continuous Council tax hikes Council attractions and places like the Marine drive should be offering a discount for locals.

"There should always be transparency in justifying price increases and ensuring that the money is reinvested back into the maintenance of this iconic drive."

Conwy council stated: "The Marine Drive toll fee raises money for maintenance of the road, including the particular challenge of dealing with rock falls."

The current toll fee (24/25) for cars using Marine Drive is £5.50 or £61.20 for a season permit. Motorbikes pay £3, and it's free for pedestrians and cyclists. The Marine Drive toll fee includes parking at the Great Orme summit (otherwise charged at £5.50 for 4 hours).