A pub landlord has been accused of age discrimination after he banned all under-21s from entering the premises over their behaviour and clothing choices.
Brian Hoyle barred youngsters from the Orange Tree, in Hereford, at weekends due to them being "unable to handle their booze".
He has also banned any customers wearing sportswear, hoodies, tracksuits, bum bags or Stone Island branded clothing from entering the premises on any day of the week.
Hoyle took over the pub last summer and says the move is aimed at cracking down on unruly customers – which he says regularly includes "chavs or roadmen wearing bum bags”.
He defended the decision and said it was part of his mission to make the Orange Tree a "proper" Hereford pub again.
He added: "The youngsters don't know how to handle themselves in a pub.
"A lot of them turned 18 during lockdown and are just misbehaving to be fair, and putting off other customers.
"There's probably people in their 40s or 50s who wear it (Stone Island and sportswear), but I'm trying to make a statement.
"It's those sort of young ones who are causing trouble.
"There's a lot of young chavs, or roadmen, with bum bags in Hereford, if you know what I mean, been frequenting the pub and they don't know how to behave.”
But young people living in the town have blasted the policy and accused the pub of prejudice and age discrimination.
Student Neil Finley, 19, of Hereford, said: "I think what he's doing is very shallow, has he never heard of not judging a book by its cover?
"It's age discrimination pure and simple and once again young people are all being unfairly tarnished with the same brush.
"He's telling people who wear Stone Island clothes that they aren't good enough for his pub, how can you judge a customer based on his choice of jacket?”
Jacob Astley, 22, of Hereford, added: "I understand that some young people play up after having a few too many but to slap a label on all of us is completely wrong.
"So somebody in a £400 Stone Island jacket isn't welcome but if I turned up in a pair of £5 Primark trousers, I would be ok? It doesn't make sense.
"Some of my mates are only 20 and we don't cause trouble, but now we can't drink in there because of this bonkers discriminatory policy.”
Others took to social media, with one resident suggesting that it would “be better to just ban the trouble makers”.
However, some backed the move, with one commenting: "Good for them. Especially with the behaviour of not handling their drink… need to show some respect for others."
Another added: "We all think it but finally somebody has been brave enough to say it. Unfortunately most of the youths causing trouble dress a particular way."
Watch: White Wine Question Time's Biggest Revelations