Phillip Schofield's cryptic social media post is 'sign of TV return' as bosses 'line up' jobs

Phillip Schofield
-Credit: (Image: Getty Images)

Phillip Schofield dramatically left ITV last year after confessing to an "unwise but not illegal" affair with a younger male colleague, and has since stayed out of the spotlight.

The disgraced host, who dominated daytime television on This Morning for over two decades, expressed remorse for deceiving others about the affair.

As his management team cut ties and close friend Holly Willoughby felt betrayed, Schofield's life seemed to crumble around him, admitting he had "lost everything".

In the wake of the scandal, the father of two sought refuge at his mother's home in Cornwall, occasionally seen on dog walks with relatives or during a rare outing with Vanessa Feltz. More recently, however, Schofield has been seen with Declan Donnelly, fuelling speculation that he might be making a return on I'm A Celebrity.

After a year-long hiatus from social media, Schofield returned last week, leading some followers to believe a comeback is imminent. A PR specialist now suggests that Schofield's restraint over the past year may have been beneficial, as reflected by his enigmatic Instagram bio.

Edward Coram James, CEO of Go Up and a crisis management expert, commented to the Mirror on how the once-celebrated 'king of daytime TV' has managed the crisis: "It takes serious, serious discipline to go radio silent for as long as Schofield did. Crucially, his discipline allowed him to go through the crisis without compromising his personal brand.

"Time and again we see brands based on kindness and gentleness fall apart at times of crisis. Famous faces known for spreading messages of love and tolerance undermined by private reports of bullying. Celebrities famed for their kindness reacting cruelly to criticism. Few things can damage a brand faster than the perception of hypocrisy, or the feeling that they have spread a false narrative about who they are and what they stand for.

"Schofield managed not only to navigate his crisis with discipline, he managed to navigate it with kindness. Kindness to himself, and kindness to others. The kindness to himself came in him going offline."

Holly Willoughby and Phillip Schofield
Holly and Phil first presented This Morning together back in 2009 -Credit:Getty Images

The PR guru commented on the latest rumours about a potential return to the spotlight for Schofield, saying: "It's hardly surprising that Schofield is now considering a comeback, and that producers and networks may be lining up to make him job offers. There are many ways that Schofield could have reacted that could have cemented his fate for the worse. Instead, his behaviour during and after the scandal is a textbook example of how people should act in the face of PR disaster. It's a feat that very few manage to pull off. But it's given Schofield the opportunity for a second chance."

On 15 May, the 62 year old caused quite the buzz online when he posted an image of his dog Alfie perched at the end of the bed, captivated by F1 on the television. The caption accompanying the restricted-comments photo was: "Thankfully, Alfie is a big @f1 fan."

As fans speculated over the implications of his renewed social media activity, Ed focused on Phil's Instagram bio, which reads "Nothing beats kindness, it sits quietly behind all things". He added: "Indeed, his reborn social media presence serves to highlight everything that the public has ever loved about Schofield.

"It is extraordinarily difficult for people to keep things together in times of extreme stress and adversity. Having seen how Schofield acted in his time of PR adversity, I believe sincerely that his new social media strapline is not merely nice-sounding words. Instead, they point to a deeply held belief system that he has stood by against all odds. We could all learn a lesson from it. And it has allowed him not only to weather the storm with his integrity intact: it has also sowed the seeds for a career revival."

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