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Realising the immense potential of social media in promoting cricket in England, the ECB has appointed Kevin Peter Pietersen as its social media manager. KP will now be in charge of making sure that every bat handle in the dressing room has the owner’s twitter handle embossed on it. Post-match press conferences will henceforth be conducted on Twitter, with Pietersen moderating the questions from the media. He will be reporting to Andrew Strauss, who has been appointed as director of ECB’s online talent development wing. Beamer: Does KP use rashtags?

2012 Yahoo! Cricket Beamer Awards

Ladies and Gentlemen, it’s that time of the year when we give away seven awards, to honour the efforts of human beings who managed to hit the ball with the handle of the bat, and ran out batsmen after the ball had been driven down the ground for four. You’ve got the gist of things, go ahead and look at the gallery, and give away your own funny awards in the comments section below. Do us a favour, call it a beamer!

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