Piers Morgan has slammed Prince Harry and Meghan Markle's recent spate of TV interviews as "embarrassing and hypocritical".
Harry and Meghan's much-anticipated interview with Oprah Winfrey, billed as having "no questions off-limits", is due to air on Sunday in the US, and Harry has also recently made an appearance on The Late Late Show With James Corden in which he and the host took a tour of Hollywood on an open-top bus.
But Morgan complained that the prince's recent TV bookings were completely at odds with the couple's claims of media intrusion into their lives and pleas for privacy.
Speaking on Good Morning Britain, he said: "They only want positive media coverage... Vladimir Putin, Kim Jong Un, they only want positive media coverage, don't they? That's not how it works in a democracy.
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"It can't just be me who sees Prince Harry on top of a Hollywood open-top bus... Great scoop for James Corden, from that point of view, but from Prince Harry's point of view, does it get any more embarrassing than this?
"Seriously, being on an open-top bus in Hollywood, after you've banged on about privacy for years on end."
As his co-host Susanna Reid attempted to defend the couple, who are currently expecting their second child, Morgan rubbished claims of press intrusion.
He said: "Oh, what toxic negative publicity? I don't think anyone's ever had better press coverage than these two until the wedding.
"Then she disowned her dad and started bleating on about the environment and getting private jets all the time, they got criticism which was completely justified.
"They couldn't deal with the criticism of being rank hypocrites and now we have them in their Californian mansion garden spewing their guts to Oprah Winfrey whilst banging on about intrusive media – you couldn't make this up."
Harry and Meghan have taken a step back from yoyal duties and moved to the US with their son Archie.
CBS has released two clips from their Oprah interview, in which Harry is shown talking about his worries that his wife would eventually suffer the same fate as his mother Princess Diana.
He tells Winfrey: "My biggest concern was history repeating itself.
"For me, I'm just really relieved and happy to be sitting here, talking to you with my wife by my side, because I can't begin to imagine what it must have been like for her going through this process by herself all those years ago, because it has been unbelievably tough for the two of us but at least we had each other."
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